Sparklight brand

The Sparklight identity is a faceted spark: an eight-ray star cut into lit and shaded facets, warm amber to ember. It reads as light (the spark) and as geometry (flat-shaded polygons), which is what the engine makes. GameWayInc chose this direction on 2026-10-22 from three concepts (faceted spark, ignition S, prism cube).

All masters are hand-built SVG in assets/brand/. They contain only polygons and stroked paths, with no fonts, filters or embedded images, so every renderer draws them the same (browsers, rsvg-convert, resvg, the engine’s own vector path).

Files

file	use
sparklight-mark.svg	the mark in colour; the default everywhere
sparklight-logo-light.svg / sparklight-logo-dark.svg	horizontal lockup; light = light wordmark for dark backgrounds, dark = dark wordmark for light backgrounds
sparklight-logo-stacked-light.svg / -dark.svg	stacked lockup (mark above the wordmark) for square spaces and the splash
sparklight-wordmark-light.svg / -dark.svg	wordmark alone
sparklight-mark-mono-light.svg / -mono-dark.svg	one-hue tonal mark (white on dark, night on light) for one-colour print, watermarks, overlays
sparklight-mark-solid.svg	flat silhouette (currentColor) for embossing, stamping, masks
sparklight-app-icon.svg	app icon: dark rounded square, mark at 78 %; exports in png/app-icon-<size>.png (16 to 1024)
favicon.svg, favicon.ico	favicon: the mark without the diagonal rays, which vanish at 16 px; the .ico holds 16, 32 and 48 px
docs/brand/readme-showcase.jpg	the README banner: six frames from the golden-image tests
png/	raster exports: app icons, mark-1024.png, logo-*-2480.png (print width at 300 dpi for 21 cm)

Regenerate the PNG exports after editing a master (from assets/brand/):

for s in 16 32 48 64 128 256 512 1024; do rsvg-convert -w "$s" sparklight-app-icon.svg -o "png/app-icon-$s.png"; done
rsvg-convert -w 1024 sparklight-mark.svg -o png/mark-1024.png
rsvg-convert -w 2480 sparklight-logo-dark.svg -o png/logo-dark-2480.png
rsvg-convert -w 2480 sparklight-logo-light.svg -o png/logo-light-2480.png

Colour

name	hex	role
Spark	#FFB020	primary accent: links, highlights, focus rings
Ember	#F2591F	secondary accent: shaded facets, calls to action, the splash flash
Flare	#FFE29A	lit facets, glow cores
Cinder	#B8410F	diagonal rays, deep shadows of warm elements
Night	#0B0E17	primary background (dark), text on light
Dusk	#1A2134	raised surfaces on Night: cards, code blocks, the app icon top
Paper	#F4F1EA	text on dark, background (light)
Ion	#3EE6FF	cool counter-accent, used sparingly: technical diagrams, data, “agent” highlights

Facet colours of the mark (top-left light): lit #FFE29A, #FFC85C; mid #FFA62B, #FF8A2A; shade #F2591F; diagonals #D2561A, #B8410F, #8F2F0A.

Contrast (WCAG 2): Paper on Night 17.1:1, Paper on Dusk 14.2:1, Spark on Night 10.5:1, Spark on Dusk 8.8:1, Ion on Night 12.8:1, Ember on Night 5.7:1. Spark on Paper is 1.6:1: never put Spark or Flare text on Paper.

Type

• Wordmark: custom geometric capitals with 45 degree chamfers, drawn as paths (no font file; nothing to licence). Do not retype “SPARKLIGHT” in another font to imitate it.
• Text: the platform UI stack (system-ui, -apple-system, "Segoe UI", Roboto, sans-serif) on the website and in docs; code in ui-monospace, "SF Mono", Menlo, Consolas, monospace.
• In engine UI: Play (SIL OFL 1.1, already in samples/ui/fonts/), which shares the wordmark’s squared shapes.

Clear space and minimum size

• Clear space around the mark and the lockups: at least a quarter of the mark’s height (0.25 x) on every side. Nothing else (text, edges, other logos) enters it.
• Minimum size: mark 16 px (use favicon.svg below 24 px), horizontal lockup 120 px wide, stacked lockup 64 px wide.
• In the lockup the wordmark’s cap height is 0.33 of the mark height and the wordmark centres on the mark’s centre.

Do and do not

• Do use the colour mark on Night, Dusk or Paper; use the mono marks on photos and busy art.
• Do not recolour facets, rotate or skew the mark, add outlines, drop shadows or bevels, or stretch the lockup.
• Do not place the colour mark on Spark, Ember or other warm mid-tones (it disappears); use the mono or solid mark.
• “Sparklight” is written with one capital S in text; the wordmark is all capitals by design.

Splash and sound

The engine’s optional startup splash animates this mark (see docs/agent/splash.md). Its sound sting is a registered asset in asset-registry.jsonl.

Licence

The marks, wordmark and icons are original work of GameWayInc (drawn for the studio on 2026-10-22, no third-party material). Like the engine (LicenseRef-GameWayInc-Proprietary) they are proprietary: games built with Sparklight may show the unmodified logo and splash to say “Made with Sparklight”; any other use needs the studio’s permission.